AM's Journey plan from 5th to 8th semester

Aditi's AI-Augmented Roadmap

An interactive guide to a full-stack marketing & analytics journey, from UBC BCom to industry readiness.

Guiding Principle:

"70% proficiency across 100% of the stack beats 100% perfection in a silo."

Semester 5: Mastering Analytical Reflexes

This semester, during the exchange at Copenhagen Business School, the focus is on building a strong quantitative foundation. The goal is to become fluent in data tools, understand key marketing metrics, and learn to tell compelling stories with numbers, all while integrating AI for enhanced learning and analysis.

Core Focus & Goals

• ●Become fluent with Google Analytics, Excel modeling, and Tableau.
• ●Learn A/B testing fundamentals with tools like Optimizely or Google Optimize.
• ●Analyze real-world ad campaigns from Meta & Google, moving beyond textbook theory.

Mini-Project

Audit the website traffic and user behavior for a UBC club or department. Use data to recommend actionable improvements.

Tools to Learn

Google Analytics 4 Looker Studio Excel Dashboards UTM Tracking Python (Optional)

CBS Course Selection

Semester 6: Content & Channel Mastery

Returning to UBC, this semester is about publishing and promoting. The objective is to become a fast, flexible content producer and master channel strategy across SEO, email, paid media, and organic reach, using AI to scale and optimize efforts.

Core Focus & Goals

• ●Build a niche content project (e.g., "Marketing Mindsets @ UBC").
• ●Create & schedule weekly posts on LinkedIn/Instagram.
• ●Understand the Meta Ad Manager & Google Ads UI.
• ●Learn how different content formats drive awareness vs. conversion.

Mini-Project

Run a small-budget ($50) ad campaign to promote your content project. Track and analyze reach, engagement, and CTR.

Tools to Learn

Canva CapCut Buffer Meta Ads Manager Google Ads SEMrush / Ubersuggest Mailchimp / Brevo

Semester 7: Systems & Automation for Scale

This semester focuses on scaling yourself by using technology to do more with less. The key is to build repeatable marketing workflows and implement automation logic, leveraging AI to create intelligent, integrated systems.

Core Focus & Goals

• ●Build and test an automated email series.
• ●Create user funnels based on behavior (email, landing pages, pixel data).
• ●Integrate your analytics and content stack (e.g., GA4 + email + ad insights).

Mini-Project

Create a mini-campaign that integrates landing pages, emails, and CRM automation to simulate a product launch (real or mock).

Tools to Learn

Zapier / Make.com HubSpot / Brevo Workflows Notion (as Marketing Ops HQ) ChatGPT DALL-E / Midjourney

Semester 8: Leadership & Strategic Proof

The final semester is about building your proof. This involves consolidating all acquired skills into a cohesive portfolio, demonstrating leadership on a growth initiative, and preparing for a successful career launch by showcasing measurable, AI-augmented results.

Core Focus & Goals

• ●Present a full-stack campaign with strategy, execution, and outcomes.
• ●Show a mix of channel knowledge, content creativity, and analytical rigor.
• ●Build a personal brand around "growth + analytics + content".
• ●Apply to internships or launch a micro-agency/consulting gig.

Proof Assets to Publish

• ●A polished portfolio site or Notion page.
• ●LinkedIn growth thread(s) documenting your journey.
• ●Five project case studies (2-4 slides each) showcasing results.

Full-Stack Skill Progression

This chart visualizes the development of key skills across the four semesters, demonstrating the journey to becoming a well-rounded, full-stack marketer.